Martha Richards talks philosophy, vision as Aspen High’s new athletic director |

A longtime collegiate golf coach, first-year Aspen High School athletic director Martha Richards hasn’t changed her approach now that she’s an administrator. In many ways, she’ll treat the AHS students and coaches much as she did her college athletes.

“I always thought of my college athletic director as the head coach for the coaches,” Richards said. “When I recruited good players, my job wasn’t to fix their golf swing. My job was to add shots to their repertoire. We have really good coaches, so I view it as how do I support them, how do I help them add shots to their repertoire? How do I help them be the best coaches they can be for our kids?”

Richards was named the school’s athletic director in July, replacing Jay Maher, who resigned after two years in the position. She was the head women’s golf coach at Vanderbilt University from 2000 to 2007, where she was named the national coach of the year in 2004 by Golfweek magazine, before serving as the head women’s golf coach at the University of Texas from 2007 to 2014.

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