High school coaches adapt to social media communication | Beaumont Enterprise

West Brook’s Eric Peevey never had a Twitter account before he became a football coach.

Now, he doesn’t know how he would keep track of his players without it.

“A lot of our kids don’t even answer the phone anymore,” Peevey said. “It’s literally just Twitter and texting. I didn’t really use social media, until I got (to West Brook), but once I became a head coach, I felt like it was pretty much mandatory.”

With a large number of players on a team, maintaining communication is important to high school football coaches. But as communication methods among players have changed, coaches used to dictating terms of engagement with their players have found themselves forced to adapt. Information they once posted on bulletin boards is now posted more effectively on social media, a reality that doesn’t seem to be changing any time soon.

“I think this social media stuff is only going to get more and more common,” Orangefield coach Josh Smalley said. “There are some downfalls to social media, but teams that don’t use it to their benefit are going to fall behind a little bit. I think it’s here to stay.”

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