ACS: Amy Servi, Louisville Softball

Amy Servi
Assistant Softball Coach
University of Louisville
Alma Mater: Colorado State
Official Louisville bio

Twitter: @coachamy10


The moment you first realized that you might like to make coaching part of your career? I would have to say that because I didn’t go into coaching right out of college, it took me some time to land in an industry where competition and coaching was an opportunity.  My sales career lead me to a team leadership role and eventually a CEO.  As a sales leader, I coached clients to purchase as opposed to the hard sell approach and when I become the leader of my own company, I did the same thing with my team members.  I love coaching…Its truly part of my fabric, but little did I know how much I would miss coaching the game of softball.  Yes, you win and lose deals like you do a game, but the reward on the field is not monetary, it’s emotional.  When you lose a deal in the corporate world, you ride a roller coaster of emotions for sure. Yet, the one we ride as athletic coaches is much higher and lower. I knew when I re-entered the world of softball, starting with lessons in the evenings and eventually as a Head Coach that this was the best of both worlds for me and I’ve never looked back.

Outside of mentors, talk about one way you’ve learned some aspect of coaching. Outside of mentors, talk about one way you’ve learned some aspect of coaching.  I continue to read business books because collegiate athletics, espcially at the Division I level is entirely business decision based.  Yes, we deal with things that are organic to our sport, but day-to-day the drive and the determination come from the same roots that the best business people, entrepreneurs and professional consultants emerge from.   I also talk to other former and current coaches in various sports. My father was a professional baseball player back in the 1940’s and he had several philosophies that I have garnered in the various phases of my career, coaching not excluded. He would always say, “keep it simple” and I try to pass that message along to the athletes I’ve worked with over the years.

Your dream lunch date. One coach. Any sport. Any level. Who is it? Legendary Softball Coach and Women’s Sport Advocate, Margie Wright.

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